Our mission at The Alley is to bring to the public unique, high-quality, hand-crafted artwork at affordable prices in an attractive, creative space that can be enjoyed and appreciated by all who come through our doors.
As told by owner, Donna Wheeler, "Weíre boutique-y and itís a fun and vibrant place to shop. Our mission at The Alley is to bring to the public unique, high-quality, hand-crafted artwork at affordable prices in an attractive, creative space that can be enjoyed and appreciated by all who come through our doors.".
It sells all original art work and a juried hand-crafted venue. The store is based on fine crafts and art, not exhibiting gallery art. They make sure the artist is bringing a quality premium product and that the price point connects with every demographic. This is a store that has a price point from $9.99 to several thousand. The Alley sells hand painted wine glasses, lazy Susans made out of wine corks, water colors, acrylics, sculptures, aprons, pottery, ceramic and jewelry. Some of the jewelry designers have masters degrees in jewelry design. They sell t-shirts with a little bling design. Theyíre incredibly popular and theyíre the only clothing carried in the store. See photos of Janie's Fun Stuff artwork at The Alley.
The demographic is 35- to 75-year-olds. Really, for just about every budget. The tourists love the store because a lot of the art travels well and packs well.
The Alley - An Artisan Mall